adidas Announces UltraBOOST Cleat & UltraBOOST 3.0 “Silver Pack” Available at Halftime
adidas today announced the limited edition “Silver Pack” featuring the UltraBOOST Cleat and UltraBOOST 3.0 with Silver BOOST will be available for a limited time only on Sunday, February 5th during halftime on adidas.com.
As adidas continues to pioneer the fusion of sports and culture, the “Silver Pack” marks two major firsts for the brand – silver BOOST and a football cleat inspired by the popular UltraBOOST silhouette.
Merging sneaker and football cleat design and innovation, the UltraBOOST Cleat redefines fit, feel and lightweight construction to help provide the gridiron’s fastest and most intimidating athletes with the perfect blend of style and technology for elite performance.
Crafted from one of the brand’s most iconic running shoes, the adidas UltraBOOST Cleat features a Primeknit one-piece bootie construction that is engineered to naturally move with the foot on the field and help provide a comfortable, precision fit with maximum breathability.
A midfoot cage welded into the upper wraps around the foot to provide a lockdown feel for multidirectional movement and control, while a reinforced toecap helps provides structure and protection during plants and cuts. The trademark UltraBOOST heel clip construction cradles the heel to help keep the foot centered over the top of the plate during acceleration and stopping.
A BOOST sockliner helps provide comfort and further reduces cleat pressure, while an all-new RAZORFRAME provides torsional rigidity and features strategically placed SPRINTSTUDS designed to provide peak performance and multi-directional strength and traction.
UltraBOOST 3.0 with Silver BOOST
At the forefront of innovation, design, craftsmanship and comfort, the adidas UltraBOOST 3.0 features an updated rib structure Primeknit upper for an even better fit, support and breathability. In the past year, adidas has added black and red colored BOOST and now silver takes the silhouette’s style to the next level.
As adidas' most technically advanced running shoe, the UltraBOOST features a full-length BOOST midsole comprised of 3,000 energy capsules, while the midsole technology helps return energy with each step. A Stretch Web outsole with a perforated, elastic design puts runners closer to the BOOST cushioning, allowing them to maximize the energy-return benefits.
The UltraBOOST Cleat will be available for $180 each and the UltraBOOST 3.0 with Silver BOOST will be available for $200 each. Orders will ship on February 16th. For images of the UltraBOOST “Silver Pack” visit http://news.adidas.com/US and join the conversation on Instagram and Twitter via @adidasFballUS and @adidasrunning #UltraBOOST #cleathead #teamadidas.
Paul MurphyPublic Relations for Football and BaseballUnited Statespaul.firstname.lastname@example.org
Caitlin AlbaughRunning PRUnited Statescaitlin.email@example.com 234 4554