adidas Athletics x Reigning Champ Unveil First Collection Featuring Primeknit
New Campaign Features National League MVP Kris Bryant
adidas today introduces the latest drop of the adidas Athletics x Reigning Champ partnership in a campaign featuring National League MVP Kris Bryant of the Chicago Cubs. Combing adidas innovations with Reigning Champ’s craftsmanship, the new collection delivers the optimal blend of comfort and style.
The new collection is highlighted by adidas Primeknit bombers and pants for men and women. Made with a cutting-edge, proprietary yarn blend that increases durability and mobility, adidas Primeknit technology provides unrivaled comfort. The collection also includes crewnecks, zip hoodies and pants for men and women made from Reigning Champ’s iconic heavyweight French terry fabric.
In a series of :15 films entitled “Proving Grounds,” Kris Bryant showcases how the game will take you places. In just two seasons, Bryant has achieved an unfathomable level of success, but he’s not done yet. The theme of the spots emphasize that no matter what you’ve accomplished, no matter what is yet to come, everyone has their proving grounds. For Kris Bryant, the proving grounds are the baseball diamond, the batting cages and returning home.
As innovation and design leaders, adidas engineers the best in high-performance products to make athletes better, faster and stronger. Reigning Champ designs and manufactures premium athletic wear with a clean and simple approach that speaks to performance and functionality. Merging innovation and style, the latest adidas Athletics x Reigning Champ collection featuring Primeknit technology offers modern innovation with a classic, clean look.
The new adidas Athletics x Reigning Champ collection is available now on adidas.com, adidas stores and select Foot Locker stores and fashion boutiques in North America. The apparel ranges in price from $130 to $210. For more information and images visit http://news.adidas.com/US and join the conversation on Twitter and Instagram via @adidasBaseballand @adidaswomen
Margaret BournWomen’s PRUnited Statesmargaret.firstname.lastname@example.org+1 212-352-6129
Kaitlyn Chockadidas Public RelationsUnited StatesKaitlyn.email@example.com