adidas Baseball unveils the Celebration Pack
Inspired by locker room celebrations, the 2017 adizero Afterburner 3 and the 2017 Energy Boost Icon 2 serve as the canvases to tell the story and evoke the spirit of winning. Features include hits of cork throughout the cleats that were inspired from champagne bottles, along with embroidered lace jewels and metallic gold plating that narrate a team's journey to the playoffs and making a statement in the postseason.
The 2017 adizero Afterburner 3
Engineered for the game's fastest 5-tool players, the adizero Afterburner 3 is the lightest cleat in the game at 9.3 oz. This iteration features a textured droplet anodized upper that looks like it's still wet and covered actual drops of liquid - as if it were straight from the scenes of locker room celebrations. The droplets are so realistic, they look like they actually change color and shape in different lighting.
Building off the striking upper, the tongue is fused with cork, hosting a golden crown and supporting the laces down to the red lace jewel on each cleat stating "La Marque Aux 3 Bandes." The mark pays homage to the history of adidas' three stripes and a region of France that is known for the grapes utilized for world-class champagne. The theme continues to flow inside the cleat as a champagne label inspired logo sits atop a cork sockliner, leading to the full-length LITESTRIKE EVA midsole for cushioning and comfort.
The 2017 Energy Boost Icon 2
The new Energy Boost Icon 2 features a redesigned upper with a street-inspired, TECHFIT bootie and a molded heel clip with a metallic bubble treatment that pops off the championship inspiration into the pull tabs, which are infused with cork. Additionally, The front pull tab hosts "Millesime" in metallic gold, a French term meaning "a good year or a great vintage."
The tongue of the "Celebration Pack" Boost Icon 2 leads to a textured droplet anodized upper that looks as if it's still dripping with liquid and is equipped with a cork mudguard, hosting a gold crown in the center. Rounding off the iteration is a BOOST champagne label inspired logo, which rests atop the Icon's sockliner, leading to game changing comfort through the full-length Energy Boost midsole.
As the pioneer of the #CLEATHEAD culture, adidas Baseball continues to set the pace with the "Celebration Pack," marking a new era of style, fused with innovation and performance for baseball. The "Celebration" Pack will be available on October 3rd in five colors (Green, Red, Royal Blue, Black and White) for both the Afterburner 3 and the Boost Icon 2 at www.adidas.com
Paul MurphyPublic Relations for Football and BaseballUnited Statespaul.email@example.com