Herzogenaurach, Germany, 26th August 2016: adidas launches US Open inspired Ubersonic G Dub; the second release from the FW16 Energy Pack. The limited edition collection features four unique iterations of the adidas Ubersonic footwear, each using inspirational stories from figures of mythology and culture to energise today’s players on the court.
Inspired by the iconic colours of the USA and coinciding with the tour as it makes its way through the US swing, the adizero Ubersonic G Dub features the famous stars and stripes of the US flag, keeping player’s spirits high when the action on the court gets tough. A unique cherry print detail on the sock lining hints to America’s founding father, George Washington, and the legend of Young George’s virtue of honesty, tapping into national pride for further motivation during the match.
Footwear in the FW16 Energy Pack, integrate innovative materials that allow players to pursue every challenging point with energy and pace. A responsive Adiprene+ cushioned midsole instantly enables players to change direction when reacting to a return, while a specially designed lightweight upper supports the foot and ensures that players can cover the court in comfort.
Alex Chan, Global Category Director, adidas Tennis explains, “As the tennis tour moves through the US and with the US Open starting on 31st August, we created a shoe that visually embodies the values and identity of the USA. We wanted to use a combination of subtle and bold references to George Washington’s famous return from defeat in New York to inspire our athletes to show the same resilience on court.”
The limited edition adizero Ubersonic G Dub will be available online from 26 August at tennis specific retailers. This is followed by two further additions to the FW16 Energy Pack, which will be revealed by adidas tennis this season.