• 22-JUL-2015

adidas Consortium Stan Smith Primeknit REFLECTIVE

adidas Stan Smith Primeknit REFLECTIVE Concept Twitter 3
Late night barbecues, watching the sunset, cycling to a party, walking home in the early morning hours – we all like to spend as much time outside as possible during those warm summer months. With the Primeknit version of the iconic Stan Smith, premiered in 2014, adidas has introduced a perfect lightweight option for this time of the year. Catering to the night owls amongst us, the newest iteration comes equipped with a simple yet highly effective safety feature. At first sight the knit upper appears unchanged to the original Primeknit Stan Smith, however, once light hits the shoe's back, its characteristic heel tab flashes up due the use of a reflective silver yarn incorporated into the construction there.

Apart from this technical detail, the character of the Stan Smith Primeknit REFLECTIVE stays true to the original with the most basic, most classic color-options of either deep black or crisp white on a slightly off-white outsole. Due to the narrow straight eyelets the flat cotton laces – tonal on both variations – are kept permanently tidy, a minor yet crucial detail that adds to the inherently clean aesthetic. No Stan Smith would be complete without the signature tongue label. Underlining its high-visibility properties, this Primeknit version received its identity badge in reflective ink.

With the Stan Smith Primeknit REFLECTIVE, adidas provides fans of the shoe with a welcome addition to previous executions, for people who have just discovered their love for this legendary style it truly offers a great 'first experience'.

The adidas Consortium Stan Smith Primeknit REFLECTIVE will be released on August 8th at No.42 Paris, No.74 Berlin and selected Consortium retailers, $120.

US Retailers listed below.

US Retailers
Barneys NYC (Madison Ave + ecom)
Dover Street Market NY
Kith NYC
Packer Shoes, Inc.
Sneaker Politics
Shoe Gallery
Social Status
St. Alfred
The Darkside Initiative
Undefeated

media

contacts

  • RaEsa Benjamin Wardle
    Sports Style PR
    United States
    212 352 6134
    503 348 7367