adidas Creates Limited Edition Cleats to Celebrate the Fourth of July
Paying tribute to the spirit of the holiday, adidas designers reminisced about the warm, sunny days of summer and the Fourth of July picnics from their childhood. The highlight of the day was an icy-cold popsicle enjoyed after a long day of playing in the sun. With those memories as inspiration, the limited edition adizero Afterburner ID4 features a melting popsicle theme that slowly fades from red into white and culminates with a blue heel and tongue. A wood popsicle stick-inspired badge sits atop the tongue and gold chrome stripes complete the look.
The 2017 adizero Afterburner, the lightest cleat in the game, is engineered with a lightweight, seamless SPRINTSKIN upper with zoned support and a reinforced abrasion toecap for lateral movements and sprints between the bases. Sculpted to be aerodynamic and wrap around the foot to provide a sock-like feel, the new TECHFIT breathable, compression bootie allows for flexibility and movement through the ankle, while an articulated heel helps deliver a lockdown sensation that makes the cleat feel like an extension of the foot for multidirectional movement and control.
The popsicle theme continues onto the custom adizero sockliner. Additional design details to complete the homage include red and white striped lace tips. A full-length LITESTRIKE EVA midsole provides comfort while a sparkly, iridescent plate with PROTRAX cleat configuration enables dynamic acceleration and traction.
This Fourth of July, treat yourself with a frosty adizero cleat. The 2017 adizero Afterburner Fourth of July cleats will be available starting Tuesday, July 4 for $100 exclusively at adidas.com. For more information and images of the newest iteration of the adizero Baseball cleat, please visit http://news.adidas.com/US and join the conversation on Twitter and Instagram via http://www.twitter.com/adidasbaseball and https://www.facebook.com/adidasbaseball #cleathead #teamadidas.
Paul MurphyFootball, Baseball, Hockey PRUnited Statespaul.firstname.lastname@example.org