adidas Enlighten the Field of Play
'The Enlightened Pack' takes the customization capabilities on the miadidas web site to new heights, with fans now able to opt for a 'reflective exposure' material on their cleats and laces to bring the iconic three stripes to life on the pitch. The customizations will be available across all four adidas soccer footwear silos: adizero F50; Predator Lethal Zones; Nitrocharge and 11pro.
Europe's top players will debut the reflective technology in a one off appearance during the forthcoming UEFA Champions League matches set to take place on October 22 and 23. adidas first used reflective technology in 2012 with adidas adizero Smoke "Spotlight" football cleats for Nebraska and Wisconsin.
The Enlightened Pack will be available October 23 in selected adidas retail outlets and via www.adidas.com. Join the adidas soccer conversation at www.facebook.com/adidasSoccer or on Twitter via @adidasUS.
Michael EhrlichDirector of Public RelationsUnited Statesmichael.firstname.lastname@example.org 234 2214