adidas Introduces Solar Boost
adidas Solar Boost features open cable mesh for breathability with multi-color braiding and a laser-etched midsole with a color fade for depth and visual interest. Some versions include Techfit uppers. A heel to midfoot lockdown fit system provides a smooth transition.
Boost is a proprietary industry-first footwear cushioning technology that adidas introduced in 2013 in running and has since spread to other sport categories such as basketball, baseball, tennis, snowboarding and training. The material is made up of thousands of capsules that store and release energy efficiently during action, providing the highest energy return of any product on the market.
Solar Boost is available for $100 on adidas.com/us/solarboost in five colorways for women, including Grey/Grey, Solar Pink/Grey/Running White, Pearl Grey/Onix, Light Flash Yellow/Silver Metallic/Running White, and Grey/Mint; and five colorways for men, including Semi Solar Yellow/Core Black/Semi Solar,Grey/Solar Red/Core Black, Solar Blue/Grey/Mid Grey, Core Black/Core Black/Silver, and Core Black/ Grey/Running White.
Join the conversation on Twitter at Solar #Boost and @adidasrunning and check out facebook.com/adidasrunning. For additional images, visit: http://news.adidas.com/US or download here.
Caitlin AlbaughRunning PRUnited Statescaitlin.firstname.lastname@example.org 234 4554