• 15-SEP-2014

adidas Launches Messi's Champions League Cleat

adidas adizero F50 Messi
adidas today unveiled Lionel Messi's latest signature adizero F50 cleat built exclusively for UEFA Champions League.

Inspired by the architecture of Barcelona, Messi's updated F50 represents every goal he has scored and the 21 cities he has scored in. The cleat celebrates the four times Messi has claimed the Golden Boot award, his four UEFA Champions League hat tricks and the three times he has lifted the famous trophy.

Messi's signature adizero F50 combines revolutionary technology with the precision engineering of the reigning 2014 FIFA World Cup Golden Ball winner. At only 5.3 ounces the adizero F50 Messi is one of the lightest cleats in the game.

Messi's new cleat launches this week via www.adidas.com, www.soccer.com and the world's best player will debut it on field Wednesday.