• 12-MAY-2016

adidas Originals = PHARRELL WILLIAMS ‘Dream/Awaken’ Pop-Up Shop

Pink Beach, Pharrell Williams

An Exclusive Retail Partnership for the ‘Pink Beach’ Collection with ‘Shop Nice Kicks’ in Los Angeles.

(PORTLAND, Ore) - adidas Originals announces ‘Dream/Awaken’, an exclusive retail pop-up shop in partnership with ‘Shop Nice Kicks’ for the adidas Originals = PHARRELL WILLIAMS ‘Pink Beach’ collection. The retail installation will reside in Downtown, LA and feature the entire men’s and women’s apparel/footwear range from the recently revealed adidas Originals = PHARRELL WILLIAMS ‘Pink Beach’  Collection. adidas Originals partners with ‘Shop Nice Kicks’ on the exclusive ‘Dream/Awaken’ pop-up shop to offer a fresh twist on the Los Angeles retail landscape, partnering with a disruptive retail brand to ignite the Downtown, LA sneaker scene. The ‘Dream/Awaken’ pop-up shop for the adidas Originals = PHARRELL WILLIAMS ‘Pink Beach’ collection will open to the public on Friday, May 13 starting at 11:00a.m. PST.

The ‘Dream/Awaken’ pop-up shop will also feature a social media led invite-only ‘creators lab’  comprised of local artists selected from a contest hosted by the @adidasOriginals Twitter channel. In the spirit of collaboration, adidas Originals will offer artists’ the opportunity to co-create on a special project in celebration of the recent launch of the adidas Originals = PHARRELL WILLIAMS ‘Pink Beach’ collection. The final project will be on display within the pop-up shop and profiled through @ShopNiceKicks and @adidasOriginals social media channels.

The ‘Dream/Awaken’ pop-up shop for the adidas Originals = PHARRELL WILLIAMS ‘Pink Beach’ collection will be open from Friday, May 13 – Sunday, May 15.  Prices for the apparel and footwear will range from $50-$160.

For more information on the pop-up shop and/or if you are interested in attending the ‘creators lab’ experience, follow @adidasOriginals on Twitter for updates.