adidas Originals by Rita Ora SS15: Super Pack
For SS15, once again the brand with the three-stripes unites with one of the planet's brightest rising stars: muse, actress, style icon and musician – Rita Ora.
Encapsulating the power, energy and optimism of her lifestyle, Rita turns her creative talents to a unique collection comprising four enigmatic ranges. Just like the spirit of all those that wear adidas Originals, Rita is defined by her constant quest to achieve fulfillment and success on her own terms. Equally talented, beautiful, grounded and hard working, Rita represents the spirit of creative courage that adidas Originals champions.
Delivering a bold newness to a much-loved range of classic silhouettes from a sportswear icon, Rita faces the coming season with courage, delivering a collection that covers apparel, accessories and footwear. Directly influenced by Rita's passions and creative inspirations, this new collaboration is alive with fresh thought and at the forefront of the season's trends. Every item brings Rita's own personal style and passion to the fore as custom prints and bright colourways sit shoulder to shoulder with on trend fabrics and cuts.
COLLECTION OVERVIEW – Super – adidas Originals by Rita Ora
Unstoppable, bold, brave and in bold Technicolour: Rita Ora collaborates with adidas Originals once more on a range that packs a punch. Pop art graphics explode across a pack that screams optimism, confidence and positivity.
The iconic Superstar sneaker meets an audacious All In One via a gold Visor united by a dynamic colour palette of playful primaries and a burst of exuberant personality. The brand with three stripes brings 'Kapow' to a series of comic book inspired graphics that draw on Rita's unmistakable features: signature red lips, feline eyes and platinum-blonde hair which explode across shiny tricots, slinky mesh and super soft jerseys.
This Rita Ora for adidas Originals Super All-in-One clings tight for powerful impact, backed up by an explosive all over retro comic book graphic. Stars cascade around micro-dots across a tailored bustier and down skin tight leggings. Flashes of red lips and platinum hair collide under contour-defining 3-stripe tape bearing the adidas Rita Ora flag label on the side seam.
High waisted and defiantly tiny, the Rita Ora for adidas Originals Super Shorts in elastic tricot are emblazoned with a playful all over pop art print. Ruby red lips pout under a blast of stars and a burst of adidas super lettering. The Trefoil on one leg and an adidas Rita Ora flag label on the side seam pledge allegiance to the brand with three stripes.
Superstar 80s W:
The canvas upper on the iconic adidas Originals Superstar 80s is reimagined in collaboration with Rita Ora. Printed in an all over riot of Technicolour comic-book-inspired explosions, the beloved Superstar becomes Superhero. Synthetic patent details and three stripes keep it flashy, while the classic rubber cupsole speaks of heritage. The tongue features the adidas Rita Ora flag.
Using a fresh, fantastic all over print inspired by classic comic book art, the Rita Ora for adidas Originals Super Hoodie slams down a slug of street style girl power. Oval mesh overlay against vibrant red adds a tough edge to a playful look, while exuberant pop art motifs spill micro-dots, star bursts and graphic fonts across arms and hood. Cropped with attitude and featuring a Trefoil in back and an adidas Rita Ora flag label on the side seam.
Super Logo Tee:
This Rita Ora for adidas Originals Super Logo Tee features the iconic Trefoil, given a dynamic make over with a graphic fill of classic comic book inspired imagery. Super stars and abstract red lips wreak playful chaos across the brand with three stripes' heritage logo, set against fresh white. The Super Logo Tee has a relaxed fit and includes an adidas Rita Ora flag label on the side seam.
SOCIAL: #unstoppable #adidasOriginals by #ritaora
RaEsa Benjamin WardleSports Style PRUnited StatesRaEsa.Benjamin-Wardle@adidas.com212 352 6134503 348 7367