For SS17, adidas Originals is reuniting with Japan’s White Mountaineering and Mr Yosuke Aizawa to create a sophisticated and premium collection celebrating style, creativity and innovation. The collection showcases White Mountaineering’s technical and modern design interpretations, attention to detail, and unparalleled knowledge of utilitarian product, along with adidas Originals’ rich heritage and iconic three stripes. SS17 will also mark the introduction of new footwear styles including NMD Trail, EQT Support Future, Campus and NMD R2.
White Mountaineering will reinterpret adidas Originals classic styles including hooded track tops, windbreakers, logo t-shirts, crew sweats, track pants and shorts across two separate drops. White Mountaineering’s renowned attention to detail helps reinterpret adidas Originals technically innovative sportswear, creating a collection that is bold, modern, and infused with color and typeface for Spring/Summer. Key looks of the season include a long coat and challenger track pant, along with a field windbreaker and short pant.
Inspired by the Urban Nomad identity, ‘Urban Mobility’ remains at the core of this reimagined collection, and helps introduce the White Mountaineering collaboration of pinnacle footwear styles as an extension to apparel. NMD Trail, NMD R2 and EQT Support Future will all feature signature design details, including reflective three stripes, technical materials and Boost. The addition of these distinctive footwear styles, this creative pairing cements the two brands’ commitment to innovative, contemporary streetwear.
The launch of adidas Originals by White Mountaineering SS17 will be on sale globally beginning January 2017in adidas Originals flagship stores, online and in selected retailers. There will be a separate drop in March 2017.
Global Release Date: January 19th, 2017
RaEsa Benjamin WardleSports Style PRUnited StatesRaEsa.Benjamin-Wardle@adidas.com212 352 6134503 348 7367