(Herzogenaurach, October 2017) adidas Originals and wings+horns come together for a brand new Fall/Winter 2017 collection this season, continuing a collaboration that has united timeless adidas sportswear design with the Canadian menswear label’s precise contemporary aesthetic. Founded in 2004 in the Pacific Northwest of Canada, the label’s unique command of organic, traditional production techniques and laser-precision modern perspectives has produced consistently premium menswear collections, equal parts timeless and ageless.
In their collaboration with adidas Originals, wings+horns brings this same unwavering design ethos to a range of adidas Originals silhouettes old and new, elevating the brand’s enduring sportswear aesthetic through new material approaches, sophisticated color palettes and elevated production techniques. The Fall/Winter 2017 instalment proves no exception, taking inspiration from old world tailoring and classic clothing production to create a referential collection informed by contemporary fashion design. Each piece is then unified through the collaboration’s joint-branded ‘Mon’ logo – an embroidered patch displaying the adidas trefoil encased within a stylized circular frame.
In apparel, the collection includes 5 exclusive, premium ‘Made In Canada’ garments in natural tones. Outside of the ‘Made In Canada’ pieces we see an offering of iconic 3-stripes designs transformed with unique materializations and innovative approaches. adidas’ coveted Firebird Track Top is reimagined in wool with cableknit motifs, faded felting effects and tonal branding details, complemented by a classic knitted crewneck. Jersey pieces and long sleeves complete the offer through functional panel constructions, hand-stitch details, tonal textures and fading 3-stripes suede print motifs.
Outerwear then presents headline concepts from the collection, bringing the collaborative ethos of adidas Originals by wings+horns to its apex. The quilted vest combines lightweight nylon with a felt lining and Mongolian camel wool padding to create a ‘light & dark’ reversible offer. The bomber jacket iteration then expands the vest design with an interior bomber lining in tonal black, while a winter-ready coat design brings the collaboration’s clean, elemental aesthetic to a classic menswear silhouette, finished with ‘Mon’ branding and wings+horns’ razor-sharp sartorial perspective.
The apparel range is accompanied by four footwear silhouettes that bring the adidas Originals by wings+horns formula to classic and contemporary 3-stripes footwear design. The Superstar Pro Model — the high-top iteration of the iconic shell-toe sneaker — steps out in a full black waterproof leather construction with waxed laces, gusset tongue and hand-stitched details on the heel with ‘Mon’ branding. 2017’s headline silhouette the Campus is then rendered in a one-piece premium leather make-up with 3D molded 3-stripes and subtle ‘Mon’ branding, elevating an archive classic with understated modern design. The second generation of the iconic NMD silhouette, the NMD_R2 then receives 2 new treatments; the original design assumes a charcoal Primeknit wool blend construction with welded overlays and a black leather heel-patch, while the new NMD_C2 Chukka model combines texture and tone through a felt textile upper in heather brown with tonal details including a deconstructed leather heel-patch.
The adidas Originals by wings+horns FW17 collection is available online and from select retailers globally from October 26th, 2017.
Tessa van BergenPR CoordinatorUnited Statestessa.email@example.com 352 6140