adidas Originals Confirms Yeezy Boost 350 US Launch Plans
Ahead of Saturday's retail introduction, the adidas Confirmed app will go live on Thursday with reservations in New York, Chicago and Los Angeles. This will be a staggered schedule, unlocking reservation capabilities from East to West. Those lucky fans who reserve pairs can pick up their Yeezy Boost 350s on Saturday at the designated store and time listed within the adidas Confirmed app. @adidasOriginals on Twitter will be the only source to find out when reservations go live in each city.
In addition, Yeezy Boost 350 will be available via www.adidas.com/kanye on Saturday and @adidasOriginals on Twitter will provide updates on the launch.
Yeezy Boost 350 will also be available at 13 adidas locations around the US through an in-store lottery system. Customers must sign up in-person by close of business on Wednesday and winners will be notified by Friday. Stores include:
CALIFORNIA: South Coast Plaza, Westfield San Francisco Centre
FLORIDA: Aventura Mall, Miami Beach, The Florida Mall, Westfield Brandon
GEORGIA: Lenox Square
MARYLAND: Westfield Annapolis
NEVADA: Las Vegas Strip
NEW JERSEY: Cherry Hill Mall, Westfield Garden State Plaza
NEW YORK: Roosevelt Field
TEXAS: Houston Galleria
Stay tuned to adidas Confirmed app and @adidasOriginals on Twitter for more information and launch timing.
Michael EhrlichDirector of Public RelationsUnited Statesmichael.firstname.lastname@example.org 234 2214