adidas Originals Introduces XENO
Responsive, not just reflective
In natural light, the black material appears faint with deep shimmers of iridescent colors. But with the flash of a camera, the material explodes with bright colors, spanning the entire rainbow spectrum. The material doesn't just reflect one color but changes as the angle of the light shifts. The shoe is completely transformed through the lens of a smart phone camera in both video and photos, appearing at first glance as an optical illusion.
The XENO origin
Inspiration was drawn from the Xenopeltis snake found in Southeast Asia, known for its highly iridescent scales. adidas Originals has a long history of incorporating snake skin patterns into design and materials. But XENO pushes the look to revolutionary heights.
The first collection
XENO technology will first appear on a collection of silhouettes including ZX Flux, Superstar and Metro Attitude, all launching February 13, 2015 in the U.S. and select Global adidas Originals locations. A larger global release will be announced later this year.
Product launch: 2.13.2015
ZX Flux XENO - $120
Superstar XENO - $110
Metro Attitude XENO - $140
RaEsa Benjamin WardleSports Style PRUnited StatesRaEsa.Benjamin-Wardle@adidas.com212 352 6134503 348 7367