adidas Originals – Original Superstar – Pharrell Pays It Forward
"We're gathered here because I consider you guys icons," he tells Pusha T, Grigoriy Dobrygin, Smithe, VJ Mian and Yoon in the latest film. "I have people in my life to be grateful to. They make me want to pay that realization forward", he continues. "You are my Original Superstars, I'd like you to show the world who you consider to be superstars".
Identified because of their ability to not be swayed by the opinion of others, from today the group of five international creatives will now share with the world three individuals they define as an Original Superstar through a series of call-outs via social media. The cycle will then continue creating a chain of inspiration of those who join Pharrell in paying creativity forward. The story can be followed under the #OriginalSuperstar hashtag.
For more details visit www.adidas.com/originalsuperstar
Watch the film in the 'film' tab above or via Youtube . Influencer bios are available for download below.
About the adidas Originals Superstar:
The iconic Superstar shoe was first released in 1969 and quickly transitioned from the courts to the streets. The silhouette has been a mainstay of street culture ever since, representing creativity and diversity across the world. For adidas Originals, 2015 marks the next chapter of the Superstar legacy with product drops and artist collaborations throughout the year.
RaEsa Benjamin WardleSports Style PRUnited StatesRaEsa.Benjamin-Wardle@adidas.com212 352 6134503 348 7367