adidas Originals – Regista FW16
Born from the fluid identity of street, sport and fashion that represents adidas Originals, Regista takes influence from iconic moments in adidas history, translating them into a modern context with progressive designs, innovative fabrics and premium technical elements.
For this season Regista takes inspiration from the minimalist Freizeit collection of the 1970s, renowned for its understated aesthetic and subtle technical details. Evolving Freizeit into a contemporary collection for both men and women, Regista uses archive cut-lines and pleated constructions to bring classic sportswear into a fashion mode, whilst technical elements such as bonded tricot construction, laser-cut pockets and reflective details create a strikingly modern collection that truly captures the pinnacle of 3-stripes design.
PRODUCT GLOBAL RELEASE: August 4th, 2016
RaEsa Benjamin WardleSports Style PRUnited StatesRaEsa.Benjamin-Wardle@adidas.com212 352 6134503 348 7367