Heritage Reborn: adidas Originals Reimagines its Iconic Archivewith the first two drops of the collection EQT #/3F15, releasing Nov 28th & the XENO pack releasing Dec 5th
adidas Originals crafts a bold vision for the future that is informed by the past—pushing the limits of innovation while embracing the classics inherent within its DNA. Freely experimenting with advanced materials and performance breakthroughs, adidas celebrates its iconic history with both feet planted firmly in the future. The first two drops of the collection, the XENO pack and the EQT #/3F15 nicely exemplify this pioneering approach to the adidas archive.
Within the Xeno pack, the XENO Windbreaker utilizes iridescent, reflective footwear materials to fuse the best of performance and fashion. Inspired by the color-shifting iridescent scales of a tropical snake called the Xenopeltis, this men's essential comes in light-reflective Xeno material and features contrast inserts, oversize zip pockets, and drawstrings with refined metal tipping. The result is a jacket that conjures an iconic vision of the future.
The EQT #/3F15 pack offers a fearless remastering of the Equipment trainers, billed at the time of its original launch as “only the best for the athlete.” Taking this brief to heart, adidas updates these shoes as the EQT #/3F15 with cutting-edge, breathable, flexible adidas Primeknit and energy-returning BOOST™ technologies, as well as a two-layer tongue and an upper woven with glow-in-the-dark thread—new constructions, new details, and new silhouettes built on a classic foundation.
On November 28th the adidas Originals EQT #/3F15 pack will be released at No74 Berlin, No42 Paris and select Consortium retailers worldwide, followed by the XENO pack, releasing December 5th.
RaEsa Benjamin WardleSports Style PRUnited StatesRaEsa.Benjamin-Wardle@adidas.com212 352 6134503 348 7367