adidas Originals Releases the ‘EQT Oddity Luxe Pack’
adidas Originals unveils the 'EQT Oddity Luxe Pack' – a continuation story around the Oddity design concept revealed in previous years. The adidas Oddity heritage has become a highly-anticipated design concept, hacking traditional design principles through unexpected material and color mash-ups on classic silhouettes. The concept was born out of the development of first-round product samples using scrap materials produced in adidas factories, often featuring different colors and textures. The 2016 'EQT Oddity Luxe Pack' is a refreshed luxe spin on the Oddity design concept, featuring a neutral color palette and a mash-up of premium leather textures. The 'EQT Oddity Luxe Pack' is comprised of both a EQT Running Support 93' for men and a EQT Racing shoe for women.
Both silhouettes feature an off-white upper of chalk and tan with copper accents, while elevating the design concept through a premium material mix of snake, ostrich and croc skin leather textures.
The 'EQT Oddity Luxe Pack' is available on May 6 and can be purchased at adidas.com/Originals, adidas stores and select retail locations nationwide. The EQT Running Support 93' for men is priced at $150 and the EQT Racing shoe for women is priced at $120.
RaEsa Benjamin WardleSports Style PRUnited StatesRaEsa.Benjamin-Wardle@adidas.com212 352 6134503 348 7367