• 29-JAN-2018

adidas Running Celebrates Five Years of Industry-Changing Technology BOOST™ with Anniversary Pack with New and Re-Released Footwear

FAMILY SHOT
Pack Includes the First Ever BOOST Silhouette Energy BOOST OG,
Energy BOOST and a Limited-Edition UltraBOOST 

Portland, Ore., January 29, 2018: Five years after adidas Running released their first-ever high-performance running silhouette made with industry-defining BOOSTTM technology, the Energy BOOST returns. To celebrate the landmark, the Energy BOOST is updated and re-released in its original black and yellow colorway as part of an anniversary pack that champions adidas’ most iconic and loved silhouettes – the Energy BOOST OG, Energy BOOST and UltraBOOST LTD.

BOOST™ is a superior lightweight cushioning technology that provides energy return for every single stride. Now, the state-of-the-art material that defined the adidas Running category and has broken two marathon world records with performance athletes Mary Keitany and Dennis Kimetto celebrates five years at the forefront of innovation.

The original Energy BOOST coined its name due to its high energy return and responsiveness, made possible because of a heel-to-toe BOOST™ foam in the sole and midsole that stores and returns superfast, lightweight energy every time the foot strikes the ground. Everything that made the silhouette unique lives on, while new updates and integrations, including an improved and simplified midfoot construction combined with a lighter cage for a more accommodating fit, make this a clean evolution of the original. Other defining updates include:

  • Updated Torsion System: moves with the foot for a smoother landing and midfoot support push-off
  • Enhanced Techfit: foot-hugging upper with zoned elastic support in the forefoot, identified using Aramis research and testing, provides superior comfort and a snug feel
  • Stretchweb: newly introduced into the Energy silhouette, the Continental rubber outsole adapts to every runner’s foot strike by moving in harmony with BOOST™ to provide a smoother, more flexible and enhanced grip
  • More BOOST: now featuring 85% BOOST™ for even more energy return and economy

Matthias Amm, adidas Running said: “In 2013, we started a revolution with the release of the Energy BOOST and changed the face of running forever, one silhouette at a time. From then until now, our game-changing technology has provided runners across the globe with a high level of energy return, for exceptional performance in almost any condition. In the future, BOOST™ will continue to define our products as we endeavor to combine our most famed, performance-enhancing technology with further advances in innovation, aesthetics and design. We are already looking forward to a re-release of one of our most glorified silhouettes early in 2019.” 

All three silhouettes of the “5 years of BOOST” anniversary pack will be starting Feb. 1 at adidas.com and in adidas stores worldwide for $150 (Energy BOOST OG), $160 (Energy BOOST), and $220 (UltraBOOST LTD). Follow the conversation @adidasrunning on Instagram, Twitter and Facebook using #BOOST.