- New kit is first to feature the club’s new logo and brand identity: ‘Black and White and More’
- Italian club will wear the jersey as they chase a record seventh straight Scudetto title
- Jersey features design detail inspired by iconic Juventus kits of the past
Portland, Ore., June 7th, 2017 –
On the back of securing their sixth straight Italian league title, Italian powerhouse Juventus Football Club have revealed their new home kit for the 2017/18 season. The club continues to reinvent itself while honoring the past, as the new kit features inspiration from classic Bianconeri shirts. The jersey also features the new club logo and brand identity for the first time.
Several design details pay homage to iconic Juventus shirt designs of the 1940s. The jersey features a wider black back panel stripe and wider front stripe. As well as the new modern logo, a stand-up collar gives a classical and elegant look.
The new kit will be the first to feature the club’s redesigned identity: ‘Black and White and More’. This philosophy is running through everything the club does, highlighting its innovative and uncompromising drive forward. The distinctive J logo reflects a modern and forward-thinking approach and the start of a new era for one of the world’s most successful clubs.
The new jersey is available from today on adidas.com
and in adidas global retail stores.