adidas SPEZIAL returns for Spring-Summer 2018 with a collection inspired by the white isle and the second Summer of Love.
- adidas SPEZIAL SS18 builds on the narrative of previous collections with a journey of self-discovery and the re-telling of the birth of British rave culture. -
- Shot on location in Ibiza, the accompanying film and lookbook blends adidas SPEZIAL’s links to UK subculture with a contemporary summer aesthetic. -
- Featuring a soundtrack created by Gabe Gurnsey (Factory Floor), and spoken word from Bez (Happy Mondays, Black Grape). -
(Herzogenaurach – March 2018) adidas Originals presents the latest collection of apparel, footwear and accessories from adidas SPEZIAL. The premium range enters its fourth year with a bold, heritage-inspired collection that evokes the spirit of the second Summer of Love.
Shot on location in Ibiza, and drawing inspiration from the pioneers of electronic music that kick-started the UK rave scene, the collection along with the accompanying lookbook and film, acts as a natural successor to the journey of discover told through previous SPEZIAL collections. With a key message of Escape, Unity, Tolerance and Discovery, it once again pays dues to a rite of passage.
Incorporating pastel shades and detailed embroidery to existing and new adidas silhouettes and garments, an utilising the mod SPEZIAL logo alongside the traditional, iconic trefoil, the collection continues to blend the brand’s rich sporting heritage with pop culture references, British subculture and a fresh, contemporary outlook. Bold graphics make a return to the SPEZIAL collection, featuring on a selection of t-shirts a sweatshirt and an all-important beach towel, and sought-after adidas footwear silhouettes are rejuvenated for a modern audience.
Exhibited through a lookbook shot by celebrated British photographer, Kevin Cummins, and a dreamlike film featuring a soundtrack produced by Gabe Gurnsey of Factory Floor, and spoken word from Bez, the collection encapsulates what the second Summer of Love meant to so many, and shows how it’s influence remains in music, fashion and subculture to this day.
The adidas SPEZIAL SS18 collection Is available online and from select retailers globally, Drop 1: March 9th & Drop 2: March 23rd
Tessa van BergenPR CoordinatorUnited Statestessa.firstname.lastname@example.org 352 6140