adidas is partnering with 20th Century Fox, The Wolverine and Screenvision to share the silver screen this summer. As of Friday, movie-goers are making no mistake that it's all about the blades. In this unique match to promote the release of both The Wolverine (in theaters July 26) and the adidas Springblade running shoe, Screenvision utilized exclusive trailer and shoe footage to create a 60-second co-branded spot. The trailer runs exclusively in Screenvision's cinema network of 14,300 screens in more than 2,000 theaters across the country from July 12 through August 8. Watch the 10-second clip here
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