• 05-FEB-2014

adidas Supports Boston Marathon World Run Through #WeAllRunBoston

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The B.A.A. (Boston Athletic Association) today launches the Boston Marathon World Run app that virtually connects runners around the world and their social networks with the 2014 Boston Marathon. The mobile app, available on Apple and Android, and website allows runners to participate in the athletic spirit of the event regardless of ability or geography.

Participants, whether individually or in teams, will be logging miles alongside past champions and elite athletes and can achieve their self-determined running goals by April 21 to receive bib numbers and digital training and finisher badges. Boston Marathon World Run encourages runners to contribute to One Fund Boston through voluntary online contributions, which will be updated in real time.

In support of the Boston Marathon and the B.A.A's new digital platform released today, Boston Marathon World Run, adidas invites the world to unify with Boston. Leading up to the marathon, official race partner adidas is rallying around the cause by sharing personal stories and uniting cities around the world in the spirit of Boston through graphics of iconic landmarks. adidas wants to hear from you – from your journey to the starting line, fight to the finish, how you connect with Boston and why you'll run in support using #WeAllRunBoston. Check out @adidasrunning and facebook.com/adidasRunning to follow athletes, celebrities and runners from around the world.