• 05-SEP-2017

adidas Tennis Collection by Pharrell Williams

adidas Tennis Collection by PHARRELL WILLIAMS FW17 PR Hero Visuals Models Horizontal
- A chic twist on classic tennis apparel -
- Inspired by the personal style of the sport’s greatest legends -
- Leverages breakthrough adidas technologies -

NYC, AUGUST 2017
For Fall/Winter 2017, Pharrell Williams and adidas Originals throwback to a golden era of tennis. Inspired by the sport’s ’70s-era superstars—their fearless attitudes and their bold senses of personal style—Pharrell developed a simple brief: remix their most iconic looks into a new tennis collection informed by the latest breakthroughs in adidas technology, such as adidas Climacool.

The result is adidas Tennis Collection by Pharrell Williams, a range of clothing, accessories, and footwear that brings a cool, colorful, and sophisticated spirit to the world of tennis apparel. The collection explores two distinct motifs—primary color-block and off-white pin stripe. These elements are paired with fully-fashioned, engineered knitwear that boasts surprising details.

The collection offers a complete wardrobe of retro-inspired pieces, from polos, cable knits, and track tops for men to skorts and dresses for women. On the court, the must-have polo shirt serves the ultimate in tennis style, featuring engineered details and cool futuristic textures. At the same time, Pharrell and adidas completely rethink another preppy staple: the cable-knit sweater. Here it’s updated with engineered cuff and collar tippings and a subtle, tone-on-tone, inlaid logo pattern. (The women’s cable-knit vest reveals a cool and flirtatious peekaboo cut-out back). Seeking the perfect tennis dress? It’s arrived in a fully-fashioned engineered knit with two-tone pleats and contrast rib details at waist.

A simple headband can make or break a look. That’s why accessories are crucial to the collection. From colorful knee socks and semi-transparent long-peak visors to a roomy, vintage-inspired tennis bag in the softest suede, these pieces will complete a modern expression of sport-style.

The campaign features models as well as tennis athletes Sascha Zverev and Garbiñe Murguruza.

GLOBAL RELEASE

August 31st 2017

media

contacts

  • Frank Clyburn
    Originals PR
    United States
    212-352-6131