Today adidas unveils new colorways for Ultra Boost, our most technically-advanced running shoe with Boost technology bringing unprecedented comfort and energy mile after mile. The carefully-engineered Primeknit upper provides a precision fit and maximum breathability, while the midsole technology returns energy with each step. A Stretch Web outsole with a perforated, elastic design adapts to all surfaces and puts runners closer to the Boost cushioning, allowing them to maximize the energy-return benefits. The heel cradles the foot and adjusts to the Achilles tendon's natural movements. For a customized fit and feel, a featherweight sock liner adapts to runners' individual foot forms. Ultra Boost is now available for $180 at adidas.com/us/ultra_boost in Frozen Yellow for women and Solar Yellow for men. Join the conversation on Twitter at #UltraBoost and @adidasrunning and check out facebook.com/adidasrunning. Check out the product video here.
Caitlin AlbaughRunning PRUnited Statescaitlin.firstname.lastname@example.org 234 4554