adidas Unveils the UltraBOOST Cleat & UltraBOOST 3.0 "Silver Pack"
Merging sneaker and football cleat design and innovation, the UltraBOOST Cleat redefines fit, feel and lightweight construction to help provide the gridiron's fastest and most intimidating athletes with the perfect blend of style and technology for elite performance.
Crafted from one of the brand's most iconic running shoes, the adidas UltraBOOST Cleat features a Primeknit one-piece bootie construction that is engineered to naturally move with the foot on the field and help provide a comfortable, precision fit with maximum breathability.
A midfoot cage welded into the upper wraps around the foot to provide a lockdown feel for multidirectional movement and control, while a reinforced toecap helps provides structure and protection during plants and cuts. The trademark UltraBOOST heel clip construction cradles the heel to help keep the foot centered over the top of the plate during acceleration and stopping.
A BOOST sockliner helps provide comfort and further reduces cleat pressure, while an all-new RAZORFRAME provides torsional rigidity and features strategically placed SPRINTSTUDS designed to provide peak performance and multi-directional strength and traction.
UltraBOOST 3.0 with Silver BOOST
At the forefront of innovation, design, craftsmanship and comfort, the adidas UltraBOOST 3.0 features an updated rib structure Primeknit upper for an even better fit, support and breathability. In the past year, adidas has added black and red colored BOOST and now silver takes the silhouette's style to the next level.
As adidas' most technically advanced running shoe, the UltraBOOST features a full-length BOOST midsole comprised of 3,000 energy capsules, while the midsole technology helps return energy with each step. A Stretch Web outsole with a perforated, elastic design puts runners closer to the BOOST cushioning, allowing them to maximize the energy-return benefits.
More details will be available soon. For images of the UltraBOOST "Silver Pack" visit http://news.adidas.com/US and follow the conversation on Instagram and Twitter via @adidasFballUS and @adidasrunning #UltraBOOST #cleathead #teamadidas.
Paul MurphyPublic Relations for Football and BaseballUnited Statespaul.email@example.com
Caitlin AlbaughRunning PRUnited Statescaitlin.firstname.lastname@example.org 234 4554