adidas Unveils Yohji Yamamoto adizero F50
The collaboration between adidas and the well-known designer marks the latest in a line of special edition soccer cleats, following the recent launches of the White Copa Mundial & Enlightened reflective pack.
Among the players around the world wearing the Yamamoto adizero F50 cleat this weekend are David Alaba of FC Bayern Munich, Lucas Moura of Paris Saint Germain, Mauro Icardi of Inter Milan, Gyasi Zardes of LA Galaxy, Jonny Steele of New York Red Bulls and Naohiro Ishikawa of FC Tokyo.
The front of the Yamamoto adizero F50 displays a pair of imperial lion-dogs who, in ancient times, guarded the emperors of Japan who used to live on sacred ground. This traditional design has been placed in the context of Japan's modern sci-fi culture creating a spiritual connection between the past and the future. The result is an unexpected design that draws inspiration from the fashion world in order to make a bold statement on the football field.
Yohji Yamamoto explained: "My inspiration is a mixture of ancient traditions and modern sci-fi from Japanese culture. I hope the inspiration of the boot harmonizes the players and gives them extra confidence to express themselves without any fear. People should feel free to express themselves. Just follow your own instinct."
A limited run of the Yohji Yamamoto adizero F50 are available today via http://a.did.as/1aeaTld. Join the conversation at www.facebook.com/adidasSoccer and on Twitter via @adidasSoccer. More images and a Yamamoto Q&A can be found at http://news.adidas.com/US.
Michael EhrlichDirector of Public RelationsUnited Statesmichael.email@example.com 234 2214