• 14-DEC-2015

adidas and Damian Lillard Unveil D Lillard 2

D Lillard 2 Hero Group Horizontal

Learning to play the game with a milk crate nailed to a telephone pole in his grandmother's front yard and fighting to grow past the distractions of his neighborhood in Oakland, Damian is on a mission to build a legacy in this game and prove he should never be doubted.

"My experiences growing up allow me to see things differently," Damian said. "I went to a small school and nobody knew who I was until my last season, so the critics aren't really important. There are going to be times when you're the only person that believes in something that you want and you got to stick to that."

Further establishing Damian's game as he zeroes in to silence the doubters, adidas debuts the D Lillard 2. Inspired by the city that raised him, the D Lillard 2 is designed to reflect Damian's competitive nature, relentless work ethic and toughness.

The D Lillard 2 is constructed with a TECHFIT booty, forefoot webbing and heel counter to advance Damian's unmatched athleticism and attacking mentality on the court. BOUNCE cushioning in the midsole delivers lightweight comfort, while an internal torsion bar adds midfoot flexibility.

"Signature details – I wanted it to have more hints of my background," Damian explained. "I still wanted it to be a stylish shoe, to be worn off the court again. Being in Portland makes it easy to get my ideas across, meet with designers and create something special for fans." 

The second signature features Oak Print hits – inspired by the iconic tree logo featured on the "Welcome to Oakland" sign and Damian's hometown tattoos – at the heel counter, midsole and eyelets, while details engraved in the outsole's traction pattern include:

·  Dame – Damian's nickname on the base of the toe cap

.  Oakland – "Oak" is displayed on the right shoe with "Land" on the left

.  Brookfield – The neighborhood he grew up in featured at the center of the outsole

.  Suga Gee –Gina Johnson, Damian's mother, raised him to become a man by challenging him to stay the course with a foundation built on family and       hard work; her nickname is now featured on the silhouette's heel

The Rip City (home) colorway is designed with a textile cream upper and off-white suede detailing for a luxury finish, while interior mesh panels deliver added breathability. Red and black accents are featured throughout, paired with Oak Print hits and a gum outsole for a true court to street silhouette.

The Road colorway features an all-black upper with leather trim and red hits on the laces, outsole, three stripes and Dame branding.   

The D Lillard 2 ($105) launches January 22 in "Home" and February 5 in "Road" with a limited release of "Home" on December 26 at adidas.com, Eastbay.com and Foot Locker.

Follow the conversation @adidashoops on Twitter? and Instagram? with #DLillard2?

media

contacts

  • Madeline Breskin
    adidas PR Manager - Basketball
    United States
    971-234-2220