Gridiron Goals: Coach Wilcher Talks adidas and Cass Tech the Most Intimidating Duo in Michigan
When adidas came to Cass Tech to support the already untouchable team they knew they had something special on their hands. "adidas have really impacted our school and put us on a different level now: Our kids excel better, they feel more confident when they put the gear on, it's a high quality fabric, our equipment lasts longer, and our kids get an opportunity at Cass Tech during pre-game to walk around in adidas flip-flops!" Wilcher bellows. "And then to see a commercial with us that comes on during NBA All-Star Weekend. Can you imagine? It's so uplifting. The kids were in awe."
With the new studio, Wilcher is excited to hear new demos and cuts, perhaps even a team anthem to cheer on game days. "Those are special," he says, "Game day begins with us passing out the uniforms because the kids want to get the jerseys on. They beg to wear jerseys and they really want to display it in school walking through the hallways. They go to class, and then we warm-up with the crowds cheering. But don't let it be a night game," he warns, "the kids are off the chain!"
When the Cass Technicians step onto the field in uniforms and helmets representing the CT, as well as the adidas logo, they have fused a bind that makes the school stronger than ever. Throughout our time speaking with students of all ages from participants in the arts to the athletics they have benefitted so much from the sponsorship as their confidence rings louder than night game audience at Cass Tech. Now armed with a music studio, Cass Tech is a revolutionary school in yet another way that pushes each level of curriculum to the top, with Big Sean's voice soaring beside them, and adidas beckoning the team to another victory.
Michael EhrlichDirector of Public RelationsUnited Statesmichael.firstname.lastname@example.org 234 2214