• 28-JAN-2014

Kareem is "The Blueprint"

The Blueprint 6
adidas Originals asked the top NBA players, including Derrick Rose, Damian Lillard, and John Wall among others, about what Kareem meant to them and the game of basketball. One response stood out above all the rest; Kareem represents "The Blueprint". He is the blueprint to greatness as a person, an athlete, and as a philanthropist.

When the world was introduced to Kareem, his rare combination of height and skill had never been seen before. By the time his dominant career was over, Kareem amassed 3 NCAA championships, 6 World Champions, 6 NBA MVP awards, 19 All-Star appearances, the all-time record for blocked shots, and he remains the all-time points leader in NBA history.

In homage to Kareem as "The Blueprint", the artwork was created by duo Morning Breath, Doug Cunningham and Jason Noto, which mirrors a classic blueprint spread which details the plan to show how something can be made.

The schematic layout tells the story of the upcoming Kareem "The Blueprint" sneaker and his illustrious career.

When the world was introduced to Kareem, his rare combination of height and skill had never been seen before. Dropping during All Star Weekend, February 14, 2014, "The Blueprint" Jabbar Hi is crafted out of actual Tyvek® blueprint paper which includes white contrast stitching, laces, and printed graphics. Each player interviewed is printed on the right footbed, each response is printed on the left footbed. Available at adidas Originals retail stores and adidas.com, $100.

Kareem, "The Blueprint" will be in New Orleans during All Star Weekend, 2014 to celebrate this launch together with adidas Originals.

About Morning Breath:

Morning Breath is Doug Cunningham and Jason Noto. In 1996, the two worked together as the in-house design department at Think Skateboards in San Francisco. There, they began a style of collaborating that would take them into the next decade.

In 2002, Cunningham and Noto formalized their partnership with the creation of Morning Breath, Inc, a boutique studio located in Brooklyn, NY. Since Then, their collaborations have grown beyond skateboard/snowboard graphics to include, music packaging, apparel, advertising, poster design and more. The two have also been part of many showings of their personal work.

Today, Doug and Jason split their creative energies and time between commercial and personal work. Over the last decade the two have been nominated for a Grammy, showcased in numerous design books/publications, and have been invited to speak about, and show their work around the globe.