Launch of the new Real Madrid adidas home jersey for 2013 / 2014 season
Real Madrid is a genuine feeling. Is the real passion for football, for victory, for our history, for the white that makes us different, authentic. There are many ways to feel passion for football, but none that can compare with supporting Real Madrid.
Real Passion. Real Madrid.
To design the home Real Madrid jersey presented today, adidas wanted to go a step further in innovation and product design. The highlight details for the first time are in orange, completely new hue for the Club. It will be present on the side panels, collar and sleeves. And it's in these two pieces which also combines with a black lead, leading for the first time three colour elements in the design of the shirt: collar and cuffs in white, orange and grey.
Also struck by the front panel as a differential against previous collections, presents a pattern of horizontal block building, giving the shirt a different texture and very attractive depending on how the light given.
Finally, a high density prints with the words "REAL MADRID" crown on the back of the neck, showing the white club membership from all angles.
The shirt has been made with Climacool ™ technology. This technology, adidas exclusive, helps the athlete to control body temperature and perspiration by using these technical fabrics.
REAL PASSION. REAL MADRID
Michael EhrlichDirector of Public RelationsUnited Statesmichael.firstname.lastname@example.org 234 2214