• 26-APR-2011

New adicolor Campaign Launched

"Colors are personal. They identify us. Nations have flags, teams have uniforms. Certain places just "feel" like colors. New York's greys and blues, to LA's yellows and reds.The adicolor "Live in Color" campaign kicked off early April with a 30-second commercial featuring 3-time defensive player of the year, Dwight Howard. In the new spot, Dwight narrates how he lives in color with images of colorful environments that define who he is. From his hometown of Atlanta to the bright lights of Orlando, Dwight Howard is living his dream in adicolor.adicolor is a collection of adidas Original's iconic footwear and apparel styles with a wide assortment of core basics and seasonal colors. The lead retail partner in the US for adicolor is Champs Sports. "