NMD_ THE PAST EMPOWERS THE FUTURE
Designed for a nomadic lifestyle without boundaries, the NMD fuses iconic adidas Originals DNA with breakthrough technology from today. Micro-engineered BOOST and lightweight Primeknit fabrications meet a bold visual language that pays homage to innovation moments from the brand's collective memory. The result is a fearless new silhouette driven by adidas' pioneering archive that defines the shape and style of today.
Referencing progressive adidas styles like the Micro Pacer, the Rising Star, and the Boston Super, the NMD gives archival elements a modern context — jolting the iconography surrounding adidas' most celebrated products and merging them with unparalleled 2016 engineering.
A technical runner realized as a lifestyle sneaker, the NMD is born from an audacious combination of shapes, angles, and materials on an iconic color-blocked foundation. Designed without compromise, a modern upper construction, an exaggerated silhouette, and bold archival details comprise the dynamic concept. The NMD's midsole is elevated with adidas BOOST technology, in which blown TPU pellets are compressed to create a durable, shock-resistant, responsive sole. Its upper, meanwhile, utilizes the integrity of adidas Primeknit, boasting new levels of flexibility, stability, and strength.
"adidas is a pioneering brand—that is the principle we were built on," says Nic Galway, adidas Originals VP of Global Design. "Our archive features the best technology of its time and continues to empower us. It's not a museum. It's a tool. It's a reference."
Long the home to many of adidas' most cherished and celebrated silhouettes, pulled from the brand's vast heritage, adidas Originals strikes new ground with the unveiling of NMD. Not an archival re-issue, nor an update on an iconic, past style – NMD is a brand new concept. Like all adidas Originals designs, NMD references storied moments from the sportswear leader's long lineage. But with NMD, these details are completely recast, resulting in a fresh, new silhouette that harnesses the past to empower—and ultimately define—the future of footwear design.
Available only in the U.S. market, adidas will offer reservations at select adidas retail locations in NYC, Chicago and LA on Dec. 10 through the newly updated adidas Confirmed APP - a first-of-its-kind sneaker reservation app that simplifies the reservation process, putting consumers first.
The launch NMD is available globally for $170 USD, ₤130 GBP, €170 EUR at adidas Originals stores, select retailers and via adidas.com/NMD from December 12th. The reflective Consortium NMD is available from select Consortium retailers worldwide from December 10th for $180 USD, ₤130 GBP, €180 EUR.
RaEsa Benjamin WardleSports Style PRUnited StatesRaEsa.Benjamin-Wardle@adidas.com212 352 6134503 348 7367