• 02-JUN-2012

Thousands of Basketball Fans Light Up the Playoffs to Celebrate the New adizero Crazy Light 2

adidas is lighting up the names of thousands of basketball fans with a massive, moving light display projected across Boston's TD Garden during game three of the Eastern Conference Finals to celebrate the new adizero Crazy Light 2, the lightest shoe in basketball. The 20,000 square foot video took 20 light projectors to create the larger-than-life display featuring the names of basketball fans from across the country who joined the conversation on the adidas Basketball Facebook page to share what light gets them on the court."