• 04-DEC-2013

Unique, Star-Studded Rio Reveal Sees adidas' brazuca FIFA world cup™ ball Launched in Dramatic Style

Brazuca Event
Rio de Janeiro / Herzogenaurach, 4th December 2013 – adidas last night unveiled brazuca, the official 2014 FIFA World Cup Brazil™ match ball, with a spectacular 3D light projection event held at iconic Brazilian location Parque Lage in Rio de Janeiro. Former FIFA World Cup™ winner Cafu, Dutch legend Clarence Seedorf and Flamengo forward Hernane revealed the ball to VIP guests, as adidas kicked off the countdown to next summer's tournament with a bold and unexpected launch event for the FIFA World Cup™ ball. The unique and stunning show took the audience on an epic journey showcasing FIFA World Cup™ balls from previous tournaments before finally revealing brazuca to the world for the first time.

An array of Brazilian football talent as well as famous faces from the country's sports and entertainment world were in attendance at the star-studded event. Former Samba heroes Zé Roberto, Roger and Cafu mingled with the next generation of Brazilian football stars, while other famous faces on the guest list included Olympic gold medalist Arthur Zanetti, tennis player and Brazilian No.1 Thomaz Bellucci and synchronized swimmers and TV hosts Bia and Branca Feres. Popular Brazilian music artists DJ Nepal and DJ Zeh Pretim provided the sets for the night.

The start of the stunning 3D projection was inspired by the wild surroundings of Parque Lage before introducing the stories behind the different national kits worn by adidas-sponsored teams in the upcoming tournament. The focus then switched to previous FIFA World Cup™ balls before the final reveal of brazuca, introducing the technical changes and creative inspirations as well as the launch of @brazuca on Twitter, bringing the ball to life for the first time ever through social media.

The @brazuca Twitter account will enable fans to track the build-up to the FIFA World Cup™ through the eyes of the ball as it travels the world and offers insiders' perspective on the game and popular culture. brazuca will visit footballing nations, meet players and celebrities, and take part in major cultural events before landing in Brazil for the first game in June, and will be tweeting all the way.

brazuca was named back in September 2012 following a public vote in Brazil involving 1 million football fans and the design reflects the way "brazuca" is used to describe national pride in the Brazilian way of life. The colours and ribbon design also symbolize the multi-coloured bracelets worn in the country as well reflecting the emotions and pride associated with football in Brazil while the new structural innovation of the ball is now made up of six identical panels.

Fans can purchase brazuca today at www.adidas.com/soccer, adidas retail locations, sporting goods and soccer specialty stores nationwide. Join the conversation at www.facebook.com/adidasSoccer or on Twitter via @adidasSoccer #WorldCup.

About adidas Soccer
adidas is the global leader in soccer and official partner of FIFA World Cup, FIFA Confederations Cup, UEFA Champions League, UEFA Europa League, UEFA European Championships and Major League Soccer. adidas has made every FIFA World Cup ball since 1970 and recently extended the partnership with FIFA until 2030, including the supply of the official match ball. adidas sponsors the world's top clubs and players including Real Madrid, FC Bayern Munich, AC Milan, Flamengo, Chelsea, Leo Messi, Gareth Bale, Mesut Özil, Dani Alves, Oscar, Xavi, Karim Benzema, Bastian Schweinsteiger, Jozy Altidore, Omar Gonzalez and Graham Zusi.

contacts

  • Michael Ehrlich
    Director of Public Relations
    United States
    971 234 2214