adidas today opens the doors to LVL3, the ultimate playground for the basketball creator.
In its second year, LVL3 gives basketball players and fans alike the chance to lace up the new adidas hoops Crazy Explosive 17. Attendees can also create their own on-court looks at the MakerLab, practice their posterization skills at the 360-dunk cam and improve their game through sessions with top skills trainers.
Celebrating LVL3 and the nation’s top high school players competing at the adidas Summer Championships, the Crazy Explosive 17 “Welcome to Vegas” edition released today on adidas.com
and LVL3’s The Drop.
The high stakes tribute embraces design elements from iconic carpets of Vegas casinos with a burgundy and multi-color Primeknit upper, while pops of gold are accented throughout. Playing cards are flushed along the outsole with “Welcome to Vegas” stamped on the heel to cash out on the weekend.
Tonight’s LVL3 highlights include a 2 Ball Challenge and Dunk Contest while tomorrow will feature exclusive musical performances.
LVL3 is located at The Chelsea Theater in the Cosmopolitan Hotel and is open to basketball fans ages 18 and under July 27-28 between 11am and 11pm.