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ABOUT THE CAMPAIGN

THOSE WHO DARE. GO ALL IN

Following on the heels of the all adidas campaign, we took the core message "adidas is all in" and crafted it to fit and elevate the women's brand, based on the concept of "those who dare." For the first time, we will bring together all adidas women's collections — sport, street and style — delivering an inspirational yet relatable brand experience for women everywhere through dynamic video footage, insightful ambassador bios and more.

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Q & A

What is the creative idea behind "all adidas" online film?

The "all adidas" Women's online film is an extension of adidas' biggest campaign, "all adidas," which capitalizes on the unique breadth and depth of the brand. Bringing together the Sport Performance and Sport Style divisions, the film highlights female athletes, artists, DJ's and everyday girls.

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CONTACTS

adidas INTERNATIONAL
HEADQUARTERS

Rita GonÇalves
Tel +49 9132 84 3255
Email: rita.goncalves@adidas.com

Moritz Scherr
Tel +49 9132 84 5997
Email: moritz.scherr@adidas.com

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