• 28-NOV-2014

adidas Originals = Pharrell Williams Polka Dot Pack available in store now

adidas Originals = Pharrell Williams Stan Smith Blue Detail
Cultural leader, Pharrell Williams continues exploring his ongoing love affair with two of adidas' most celebrated design icons: the Superstar Track Jacket and the Stan Smith sneaker. The final adidas Originals = Pharrell Williams product delivery for 2014 finds Pharrell toying with the classic polka dot: a bold, fun print motif that signals both energy and joy.

From Friday, 28 November the Polka Dot Pack featuring small scale dots printed in red on the iconic Stan Smith silhouette will be available in South Africa, accompanied by satin track jackets. Both jackets and trainers are ranged in a palette of yellow with red micro-dots; blue with red micro-dots; and a fresh white, also featuring the smaller sized red dots.

The campaign artwork accompanying these deliveries plays off the same optimistic and playful spirit of the spotted product. Once again captured through the lens of photographer, Ryan McGinley, art directed by Lloyd & Co. and styled by editor, Jay Massacret, the campaign visuals intend to express the most profound joy of all: love. Aerial shots of the same group of millennials - first seen in the Tennis Campaign / Equal Sign images - reveal the group has united once more, this time in the shape of a heart. This heart formation expresses the importance of love, respect and the power created through unconditional acceptance.

With its youthful, uplifting spirit, offering imagery and styling that are approachable and "real", the campaign strives to communicate the key tenet of the continued collaboration:

'Equality is love visualised. It is a symbol of affection, the action of affection. Equality is everything from a greeting to a declaration of true love; in all its forms. It is ACCEPTANCE. It is LOVE. It is STRENGTH,' explains Pharrell Williams, November 2014

From Friday, 28 November at a recommended retail price of R1,399 for the trainers and R1,499 for the track tops, the adidas Originals = Pharrell Williams Polka Dot Pack will be available at adidas Originals Canal Walk and V&A Waterfront (Cape Town) and Menlyn Park Shopping Centre (Pretoria); as well as a store is good, Shelflife, Smith & Abrahams, Prime, Dip Street, X-Trend, Dapper, Soho, The Jungle, Streetcred, Sportscene, Side Step and Rashid Kassim.

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