• 02-NOV-2017

adidas athletes inspire the next generation at the Z.N.E Pulse Activation in Sandton City

adidas Z.N.E Pulse launch
Johannesburg: On 7 September, adidas Athletics in celebration of the Z.N.E Pulse collection together with adidas ambassadors Wayde van Niekerk, Akani Simbine, Thulani Hlatshwayo and Warren Whiteley, surprised a young aspirant athlete to a shopping experience at the new adidas performance store in Sandton City Mall.

Athletes engaged with aspirant athletes on a social media call to action and each athlete selected their winner. The young athletes thought they were being casted for an adidas advert when their respective hero surprised them creating a once-in-a-lifetime moment. The young athletes were lost for words upon meeting their hero’s and were fitted with heartrate monitors that registered their Pulse in this heartbeat of sport experience. Later that day they sat confidently next to each athlete in a media conference, recounting their experiences and what the day meant to each of them.

“We push ourselves to train harder for the next generation to see that it doesn’t matter who you are or where you come from, you can achieve any goal if you work hard enough for it”, said Wayde van Niekerk.

“Thank you to adidas for arranging this experience for young athletes to stay motivated in sport and remind us of the responsibility we carry as athletes. I was humbled listening to the life of these young athletes, one often forgets the challenges that school children face today”, said Springbok Captain Warren Whiteley.

To follow the conversations keep a look out for #ThePulseOf and #ZNE @adidasZA on Instagram and Twitter.