adidas Football Launches ACE 17 Turbocharge Football Boots

ACE 17 Turbocharge
Cape Town, 24 March 2017 – adidas Football has today unveiled its Turbocharge collection featuring on pitch ACE 17+ PURECONTROL; the continuation of a journey which started with the Red Limit campaign under the ‘Stadium to Street” umbrella in November 2016.

The Turbocharge ACE 17+ PURECONTROL features a PURECUT Sock System - designed to lock the foot in place while adjusting to complex movements - and a 360 degree fully PRIMEKNIT upper to ensure zero wear-in time. The boot also features the iconic adidas BOOST sole to deliver unrivalled energy return with every step.

The Turbocharge will be worn on-pitch from 31st March by adidas global athletes and 1st April in South Africa. Players donning the ACE17+ PURECONTROL in South Africa will be Thulani Hlatshwayo, Travis Graham and Tebogo Mokoena amongst others.

The boots will be available on the 31 March 2017 on adidas’ ecommerce platform (, adidas Own retail stores, and at selected football specialists across the country, at a retail price of P0 R3999 and P1 - R2999.

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