adidas Launches Messi Kids Apparel Range
After launching the mirosar10 boots last week in Johannesburg, adidas and Leo Messi have extended their collaboration to include an apparel range for Messi's littlest fans with the all new adidas Messi kids apparel range.
Like the boots, the adidas Messi kids apparel range is inspired by Leo's upbringing in Rosario, Argentina where he learned the game and scored his first goals, before taking the road to glory.
Uniquely designed and truly inspired by Leo's childhood, the range reflects the roots of his legend. The orange of the apparel signifies his first ever club, with the green representing their fiercest rivals, who Leo scored 4 goals against in his first significant 11-a-side game as a young child.
The Messi Kids apparel forms part of a wider adidas campaign which aims to tell the story of Messi's legend through retail, online, digital and via social media.
The adidas Messi Kids apparel range is available for purchase in selected adidas retail outlets, associated stockists and via www.adidas.com/messi-collection.
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Gugu NtuliPerformance PR ManagerSouth AfricaGugu.Ntuli@adidas.com27 (0)21 442 6200