• 12-JAN-2015

adidas Originals Brings Superstardom to South Africa's Streets

Superstar adidas Originals 15
To commemorate a year of tributes to what is arguably the most iconic sneaker design of all time, adidas Originals kicks of the New Year with the Superstar Vintage Deluxe pack with the Superstar model in its original form. From its origins as humble sporting equipment all the way through to its current stature as a global streetwear staple, the Superstar Vintage Deluxe is a fitting homage to a shoe that started a movement and which is steeped in a rich history that belies its simplicity.

The adidas Originals Superstar has gone on to achieve truly legendary status when it transitioned from the courts to the streets in 1969. It has been a mainstay of street culture ever since, representing creativity and diversity across the world. Embraced by street-style connoisseurs through the ages, the classic silhouette is still as relevant today as it was when it made that first game-changing step from sports culture to street-culture.

In a remake of the iconic model, the Superstar Vintage Deluxe pack features a premium boot leather construction across the upper with all of the original accents. The shoe's signature gold tongue emblem completes the picture, celebrating the global legacy of the Superstar.

"The Superstar is not a trend or fad, it's a classic. As relevant today as it was when it made that first game-changing step in the late 1960's, the Superstar sneaker marries credibility with contemporary street style," says Fabrizia Degli Esposti, adidas Originals Brand Marketing and PR Specialist.

The Superstar Vintage Deluxe has a recommended retail price of R1, 499.00 and is available at adidas Originals stores in Canal Walk and V&A Waterfront in Cape Town, and at Menlyn Park Shopping Centre in Pretoria, as well as from the following stockists countrywide:

• a store is good
• Cross-Trainer
• Dapper Streetwear
• Dipstreet
• Prime Casual Wear
• Shelflife
• Side Step
• Skipper Bar
• Smith & Abrahams
• Sportscene
• Stuttafords
• The Jungle
• Totalsports

adidas Originals fans can expect to see a number of Superstar products and artist collaborations throughout 2015 as part of a global campaign which questions what it truly means to be a superstar.