adidas Originals x Studio 88 'Only @' Promotion
This marks a move away from the traditional approach of selling the same product available at all stores nationwide, and instead opts to make small amounts of specific shoes available at select stores around the country.
"adidas Originals prides itself on exclusivity and creating products which can't be matched anywhere else," explains Bradley Stern, Senior Brand Marketing Manager, adidas South Africa. "With 'Only @' we hope to further that vision by offering consumers a range of shoes and opportunities to win that are only available at Studio 88."
Loren Lennox, Brand Equity Administrator for Studio 88 says: "We are excited to have been given the opportunity to be the only store in the country to sell these exclusive styles, and are looking forward to giving our customers the chance get more than they bargained for by shopping with us."
The collaboration between adidas Originals and Studio 88 will commence on 30 May 2014 and will continue until 30 June 2014 in Studio 88 stores countrywide.
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Fabrizia Degli EspostiBrand Marketing and PR ManagerSouth AfricaFabrizia.Degli.Esposti@adidas.com27 (0)21 442 6200
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