• 17-JUL-2014

adidas Reveal The Official 2014/15 Orlando Pirates Football Club Home And Away Kit

adidas Orlando Pirates 2014
#allinPirates

17th July 2014 – adidas South Africa have unveiled the new official Orlando Pirates Football Club home and away kits for the upcoming 2014/15 season, and there's no green in sight!

Last season the Club went back to black in keeping with tradition. The 2014/15 home kit remains black, with the away kit being red – the fans' favourite. Along with the player names and numbers, the adidas 3 stripes feature on both the shoulders and shorts in white.

Both the home and away jersey designs include a white collar, which returns after being last seen in 2011 with the 75th anniversary jersey edition, a jersey of great significance in the Club's history as it was worn in the first of back-to-back trebles.

"We are very excited for this season's Orlando Pirates kit," commented Gugu Ntuli, PR Manager at adidas South Africa. "Our strong relationship with this legendary Club has allowed for our designers to create something special for our players and their fans," added Ntuli.

The 2014/15 home and away kit includes a band/bridge across the back of the neck, a design feature on all the football garments as used by the large adidas sponsored European teams.

Technology

The new kit incorporates the latest adidas technologies to ensure it gives the Orlando Pirates players a competitive edge on the pitch:

ClimaCool™ - adidas ClimaCool technology provides a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics to improve air flow to the skin in key heat zones meaning that when the likes of Oupa Manyisa and Happy Jele heat up during midfield battles and overlapping runs respectively, ClimaCool ensures that they remain cool.

TechFit™ - Designed to help improve speed, endurance and awareness, TechFit stabilises muscles and focuses energy. This helps players like Daine Klate and Tlou Segolela to generate explosive acceleration and deliver maximum power output as they take on defenders on their way to goal.

An unofficial green home jersey was "leaked" a few days ago, causing a social media frenzy. adidas developed this pre-campaign teaser to drive the #allinPirates fans to their 3 stripes CRM platform. For every 10th sign-up, a brazuca ball was donated to an underprivileged school in Soweto.

Tokoloho Moeketsi, Brand Activation Manager at Orlando Pirates Football Club, added: "We worked closely with adidas to create this fun teaser, where our players genuinely thought they would be playing in a green home jersey for this season. It was all for a good cause in the end and our players appreciated their new black kit even more."

The new home and away kit is now available at adidas Performance stores and many sports retailers countrywide at the recommended retail price of R699. See the official mantra of this season's kit here: http://youtu.be/Le98kncp0QM

Orlando Pirates will play in the jersey for the first time during the Carling Black Label Cup at the FNB Stadium on the 26th July 2014.

For up-to-date news from adidas South Africa or more information about the new Orlando Pirates kit, visit:

The adidas news stream: news.adidas.com/za
The adidas go #allin blog: adidas.com/goallin
Follow @adidasZA on Twitter or Instagram with #allinPirates

For further information please contact:

Gugu Ntuli
adidas South Africa
Public Relations Manager: Performance
Email: gugu.ntuli@adidas.com
Tel: +27 (21) 442 6200

Rikki Lee Majiet
Ogilvy & Mather Cape Town
Public Relations: Account Executive
Email: rikki.majiet@ogilvy.co.za
Tel: +27 (21) 467 1164