• 09-JUN-2014

adidas South Africa gives the rugby boot a unique makeover

JP Artist Collab
In its latest rugby campaign, adidas South Africa merges art and sport in a unique collaboration, which fans around the world will be able to witness first-hand.

Over the next three months, the boots of three successful South African rugby players will be given a unique makeover by renowned Zimbabwean-born street-artist, Sindiso Nyoni. "I've applied illustration to customising figurines, sneakers, sculptures and even helmets before, so the opportunity to work on a rugby boot is what drew me to this project," says Nyoni.

The inspiration for each boot will be drawn from the players themselves; and these are no ordinary sportsmen. JP Pietersen (Cell C Sharks), Jean de Villiers (DHL Stormers) and Jan Serfontein (Vodacom Bulls) have all demonstrated their immense talents on the pitch, and with the help of Nyoni they will be set to make a splash when they next compete in matches for their respective Super Rugby franchises around the country.

Bringing the two disciplines of art and sport together falls within the culture at adidas, says Johan Scholtz, Sport Marketing Manager, adidas South Africa. "At adidas we are constantly striving to excite, convert and retain the next generation consumer and supporter through innovative campaigns."

Catch the customised rugby boots in action during the Cell C Sharks vs DHL Stormers on 31 May, the DHL Stormers vs Vodacom Bulls on 05 July, and the Vodacom Bulls vs Rebels on 07 July.

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