adidas South Africa Launches The Blue Blast Football Boot Collection

ACE 17
- Collection available in Stadium, Cage and an all-new Street version 

Cape Town, 10 January 2017 – adidas Football has today announced the launch of its Blue Blast football boot collection. The Blue Blast is launched under the “Stadium to Street” umbrella, with the street version available for the first time ever in South Africa.

Continuing the journey from the previous Red Limit pack, adidas South Africa will have the on-pitch laceless ACE 17+ PURECONTROL with the inclusion of cage and street adaptations.

“We’re proud to finally introduce our full “Stadium to Street” offering for our football creators in South Africa. We pride ourselves in providing game-changing footwear for every type of player out there, whichever way they choose to play the game- be it on the pitch, cage or the street” said Adrian de Souza, Head of Football at adidas South Africa.

The Blue Blast ACE 17+ PURECONTROL’s latest feature is an all-new Purecut Sock System. Designed to provide an optimal fit, the highly stretchable material helps lock the foot in place while adjusting to even the most complex movements. It features a 360 degree fully PRIMEKNIT upper to ensure zero wear-in time is required and is protected by an ultra-thin Non Stop Grip (NSG) film to provide increased levels of grip.

The Blue Blast ACE TANGO 17.1 TF Cage version is available in the same colourway as the on-pitch boot. It features ballistic nylon upper and black EVA strips above the heel’s BOOST to offer stability and energy return; it also has a rubber outsole for abrasion resistance, as well as a strong grip.

The ACE 17.1 TR Street version features a blue colourway with pink details and is predominantly constructed with a PRIMEMESH material for a lifestyle-focused look. A TECHFIT colour coating covers the three stripes whilst a full-length BOOST midsole enhances the lifestyle look whilst offering energy return.

The collection  will be available on the 26 January 2017 on adidas’ ecommerce platform (www.adidas.co.za/football) adidas Own retail stores, and at selected football specialists across the country, at a retail price of P1 - R2999, P0 R3999.

For further information please visit adidas.com/football or go to facebook.com/adidasfootball or follow @adidasZA on twitter and Instagram to join the conversation.