South Africa, 04th October 2017 – adidas unveils AlphaBOUNCE Reflective Silver, the latest colourway update to the AlphaBOUNCE franchise, offering an adaptive fit and feel for runners and versatile athletes.
AlphaBOUNCE was developed using a motion capture technology called Aramis, which measures mechanics of the foot during movement. Based on motion capture insights during a runner’s stride, the defining features of AlphaBOUNCE were designed to offer support or expansion where the athlete needs it most.
The defining features of the silhouette include:
Reflective features – A light sensitive print and reflective eyelet pods shine when exposed to light, helping you stand out.
Forged meshed upper – A seamless mesh material designed with areas of support and stretch to help ensure a custom fit that adapts to every move.
Bounce midsole – An innovative cushioning system that provides enhanced comfort and flexibility to users.
The Alphabounce range is available at select adidas performance stores, select Cross Trainer stores and on adidas ecomm at a retail price of R1999. Follow the conversation at @adidasZA on Instagram and Twitter using #alphabounce and #adidasrunners.