• 25-JAN-2016

Boss the Football field in adidas Ace 16+ Primeknit

ACE 16.1 PRIMEKNIT 1

Cape Town, 25 January 2016 – 2016 has already seen adidas Europe make its mark with the ground-breaking release of the ACE 16+ PURECONTROL, the world’s first high performance laceless boot. Today, adidas has revealed the ACE 16.1 PRIMEKNIT, which brings their revolutionary Primeknit material to the next generation of ACE.


Bossing pitches everywhere from 30th January, the ACE 16.1 PRIMEKNIT offers the ultimate in comfort and control to give players the confidence to dominate game after game.


For the first time, Primeknit covers the whole upper of the boot for total 360 degree control allowing players to boss everyone, with every touch, every part of the boot. The 3D knit structure gives unparalleled fit and grip. Specially engineered knit zones across the upper combine loose and tight formed knits to fit snugly to the unique shape of a player’s foot, enabling perfect ball control.


The brand new internal knit support system extends up to the ankle collar for a sock-like fit that streamlines the boot’s connection to the foot, so players can boss the field with confidence.  The enhanced sprint frame construction delivers the perfect balance and control, on and off the ball, while an enlarged heel pocket adds to the next-level comfort of the ACE 16.1 PRIMEKNIT.


“We’re the leaders in football innovation for a reason and that’s easy to see in the ACE 16.1 PRIMEKNIT. We’ve created a boot unlike anything else on the market, a boot that offers unrivalled comfort, support and a new expression of the adidas design DNA,”commented Sam Handy, Vice President of Design for adidas Football.


Adrian De Souza, Head of Football at adidas South Africa added, “ACE 16.1 PRIMEKNIT is undoubtedly revolutionising the game; Not only in terms of improved performance for footballers everywhere, but also in bringing style to the pitch, a feature that is very important for young urban footballers today”.  


Locally, ACE 16.1 PRIMEKNIT will be worn by players such as Daniel Cardoso, Morgan Gould, Ronwen Williams, Thulani Hlatshwayo, Michael Morton, Rooi Mahamutsa, Pumlani Ntshangase, Abbubakar Mobara, Travis Graham and Brandon Peterson while James Rodríguez and Mesut Ozil will be the face of ACE 16.1 PRIMEKNIT internationally.


ACE 16.1 PRIMEKNIT will be available on the 29th January on adidas ecommerce, www.adidas.co.za/football​,  adidas retail stores as well as football specialist across the country at a RRP of R2999.


For further information please visit adidas.com/football or go to facebook.com/adidasfootball​ or follow @adidasfootball ​on twitter to join the conversation.