• 23-JUN-2015

KANYE WEST and adidas Originals: Introducing the YEEZY BOOST 350

adidas Originals and Kanye West: YEEZY BOOST 350

adidas Originals and Kanye West have released the second sneaker developed in their close collaboration: the YEEZY BOOST 350. Launching globally on 27 June, South Africans have a chance to grab their pair at Shelflife in Cape Town and AREA3 in Braamfontein, Johannesburg, at a recommended retail price of R2999.

The YEEZY BOOST 350 is composed of beautiful yet simple materials, speaking to West's ambition of creating a clean, modern, effortless template for footwear and apparel. By fusing adidas' unparalleled engineering with a timeless aesthetic, the YEEZY BOOST 350 presents a fearless step into the future of style.

The trainer features an upper composed entirely of adidas' Primeknit: a breakthrough material developed using the latest digital engineering methods to fit like a second skin. Leveraging adidas BOOST™'s highly responsive properties, the shoe boasts the ultimate in comfort and performance, ensuring that the wearer's every step is hyper-charged with an endless supply of light, fast energy.

Launched this past February with an epic New York Fashion Week presentation, YEEZY Season 1 by Kanye West and adidas Originals ignited a global sensation with an unprecedented public live-stream and the subsequent release of the YEEZY BOOST, which immediately sold out in a worldwide frenzy of anticipation.

South Africans are encouraged to head down to Shelflife and AREA3 on Saturday, 27June, so as not to miss out on owning a pair of their very own. Read more here on how to get your own pair of YEEZY BOOST 350's

To learn more about this collaboration and the YEEZY BOOST, visit www.adidas.co.za/yeezy. Follow adidas South Africa on Twitter (@adidasZA) and Instagram (@adidasZA) or join the conversation by using #adidasOriginals and #YEEZYBOOST.